About GROWZI DIGITAL

GROWZI DIGITAL was founded in 2025 by me, AM Mathew. I spent 12 years as a Software Engineer in the Social Media space. During that time, I helped build systems trusted by major media companies like The New York Times, BBC, and Time. I created an on-site Facebook Ads Manager for our clients from scratch, and built and maintained a Meta ads reporting systems that handled massive scale and complexity.

I’m also a Dartmouth graduate and experienced SaaS business owner. 

After building and running my own SaaS products, I experienced firsthand how critical marketing is for business success. This realization pushed me to learn about digital marketing strategies. Facebook and Instagram ads had the most immediate and impactful effect on the bottom line.

Now I’m on the other side of the advertising game, building ad creative and running campaigns with a focus on efficiency: efficiency in grabbing customer attention, guiding them through the sales funnel, and minimizing advertising spend.